October 29 2010
Current Projects, Post

notespark primary

Notespark is a popular note-taking, sharing, and syncing app for iPhones, iPads, and the web. The brief: We have a good product but our mark is meh, please make it awesome.

The mark needed to convey notes and syncing. The existing Notespark brand (lockup, aesthetic) was open for reconsideration although there wasn't going to be a big investment in redoing the pre-sale web site. The existing brand wasn't particularly strong, but did distinguish from others in the market. The goal: create differentiation in a well-defined competitive space with a strong and unique mark that communicates function and character.

May 28 2010
Current Projects, Post

inu not for anyone cover

A popular trend in music marketing these days is for an artist to release 'remix stems' for popular tracks. The encouragement to "make your own remix and share with friends" helps bolster album and ep sales as well as drive additional derivative income through sales of the stems themselves. Sometimes those fan mixes are compelling enough they're bundled together and made into an official release.

Stripmall Architecture are long-time friends Ryan and Rebecca Coseboom (Anymore, Halou, R/R Coseboom) collaborating with guitarist Tim Hingston and drummer Patrick Harte to make properly guitarish electronic-infused indie-pop. As Stripmall Architecture, they have several singles, an album, and another one on the way. They're currently working on remix stems for a few of their tracks.

Remixes often extend a theme or layer in frisky dance beats and hip-hop overdubs. This is not the remix I'm doing, if you could call what I'm doing a remix at all. It's far more a (re)construction of something new from something which never saw it coming.

May 27 2010

This is the revised, refreshed, repopulated, fully-migrated and continually in-progress Works. Still lots of small things to take care of and quite a lot of content to wrap up, but this thing's in a reasonably good place. Prolly a few days for the nameserver chaos to play out, too.

May 25 2010
Current Projects, Post

inu not for anyone cover

"Not for anyone" was a somewhat curious project as key elements of the art direction were already set. I expanded on the direction with more photo-composite collage, noise, and type treatments to create this four-panel cd package.

Count had done the typeface selection for an Inu ep release earlier this year and he wanted to stay with it for this subsequent full album. The typefaces used, versions of Bell Gothic, happen to have an interesting back story. The album is inspired by the social, economic and environmental struggles in the modern world, and it is being released at a very interesting time for music distribution on the whole; micro-labels, mp3 downloads, tweet-for-a-track, facebook, short-run special releases... Titling artwork for one dying medium (cd's) using a typeface designed for another (phone books) felt somehow appropriate, if maybe a little dour.

The old-school type contrasts with internet resources for most of the art. The image Count selected for the cover and all the imagery layers I used for the panel collages were all from photographers he had found and contacted through wanderings on Flickr. Much of my additional grit-ifying is done up with brushes from Brazilian artist and typographer Eduardo Recife of Misprinted Type.

"The band's sound is a melting pot of alternative stylings, with synth and noise rock elements, layered guitars and ambient vocals." (Filter) File next to Elbow, Radiohead, Sigur Ros. Check out or catch them on Twitter and Facebook

May 1 2010


Relaunching. So much of my work has now become long-tail efforts; I can't really show anything for a year at a time. Meanwhile I discover, through my own wanderings or my network of friends, really interesting stuff... stuff I can share. So this 'new' site is about design; Inspiring, Important, Interesting, and Insightful.

April 28 2010
Current Projects, Post

cs5 desktop

The Adobe / Macromedia merger (some say "acquisition") created a massive product brand and identity strategy challenge: two distinctly different companies became one, with the combined product offering somewhere in the neighborhood of a hundred unique identities, which all must evolve into a cohesive and functional interoperable system (which in turn must also represent Adobe as a proud parent brand.)

April 14 2010
Current Projects, Post


At the beginning of this year, I had the fortune to be roped into an epic project re-defining the web presence for Adobe. Within a month, a vision and plan were created, a team was pulled together, I was assigned their manager and leader of design, and the adventure kicked off.

As with the three Creative Suite desktop brand projects, I have a tiny team to lead in creating a ground-up re-imagining of the massive, complex, and cumbersome (HAND BUILT!) half-decade-old site. The challenges are many, we've been handed a limited timeline, and have huge success metrics hanging over us (eg, increase web conversion revenue by $50M). Should be fun...

September 23 2008
Adobe, Application, Identity, Illustration
CS4 updated and refined the controversial desktop system introduced for the Macromedia-enriched Adobe CS3. Improvements to the ever-growing system were many - sharper, crisper, brighter - but this release also marked the quiet yet confident introduction of what would become Adobe's new corporate typeface, Clean.
March 13 2008
Adobe, Illustration, Print
Marcos is a thoughtful and worldly character, yet towers over your average man.
February 25 2008
Adobe, Identity
The difficult challenge of branding a new technology platform was brought in-house and landed on my desk. Adobe's AIR (Integrated Runtime) is a platform melding the unique authoring and functional capabilities of Flash, Flex, and web-based technologies for online and offline applications. The mark's form was informed by the melding of the separate technology platforms into one friendly and dynamic whole.
More »
WORKS is a curation of inspirations, experiences, and ephemera as well as a portfolio of my creative work – visual design, brand systems, illustration, music.

contact me with inquiries, here's my CV.

February 25 2008
Pro. Orange Exposure
July 3 2005
January 1 2005
Cancer Cure
May 1 2003
Whitbread Book
September 2 1998
What I'm listening to: Chatter: Friends: friends and regular haunts (grphka, iso50, soundof, rsttm) with little logos, link to me on facebook & on share page, and subscribe to rss here as well?