Motorsport
March 6 2005
Illustration , Motorsport
Adobe Illustrator rendering exercise; concept livery illlustration featuring one of my favorite brand/package-design identies. The chassis is a LMP-class Courage C60. More »
Prototyp is a multi-faceted design exercise which explores sports-prototype racecar engineering. Technical illustration, product design, structural and surface engineering, language-independent instructional design (for an international audience), and ecommerce development support the exercise. Ultimately the subjects are rendered Origami-inspired paper model kits. More »
September 6 2002
Motorsport , Print , Publication , Team KR
Brochure capturing the core vision and drive of this small independent racing team. The story and language were created specifically with the Malaysian sponsor (and major investor) Proton in mind. Images were shot over the course of a year during the development of the team's all-new four-stroke racing machine. More »
Identity and collateral system for the Karting program at Jim Russell Racing Schools. Photography, video stills, and layout capture the frenetic experience of karting. More »
June 2 2001
Identity , Motorsport , Website
Branding project for motorsport communications firm, inspired equally by hyper-real experiences and the virtual: data presentation, video games, vicarious experiences. "Visualizing Motorsport". More »
The story of the 2000 MotoGP season told through a montage of photography and competitor's words. A richer experience than the typical motorsport annual, the book was intended to become a companion volume to Quokka's earlier Whitbread.org/book project. More »
The official website for the pinnacle of international motorcycle racing. A massive undertaking of live coverage pitting a light-weight international website against capturing the richest and most real experience from deeper within the sport than any spectator had ever been. More »