Marketing effort promoting Orange Exposure's Professional Network services. Primary challenges are to communicate the complex service effectively and distinctly from competitors in the marketplace. Additionally we had to respond to the particular visual challenge of reaching a visual audience in a visual-saturated world. More »
Professional Network services for Orange Exposure. "Pro." is based on the studio's internal digital photography workflow, productized and wrapped in a cohesive web-based application; "Created by photographers, for photographers". More »
Third major update to the Orange Exposure customer-facing commerce and services website. Nearly every page in the site revamped to highlight the extensive services and programs on offer. More »
The tension between fine art and commerce drives this second campaign for Orange Exposure. A flirtation with dualities, the campaign explores and challenges the distinctions between photography as documentary and as personal expression, between art and business. More »
Full brand identity for international water-purification/social-health organization. Waterhealth is doing visionary work applying technology to relieve destitution in third-world countries; healthier people are more enabled to develop strongly as a society. More »
New website and brand renovation for a small San Francisco tea company. TeaGW's brand represents the experience of tea as an art form — from the origin of the tea through to the environment it's enjoyed in. More »
Work promoting Orange Photography's first fine-art gallery showing, SF Faces. In collaboration with Start Soma. More »
Prototyp is a multi-faceted design exercise which explores sports-prototype racecar engineering. Technical illustration, product design, structural and surface engineering, language-independent instructional design (for an international audience), and ecommerce development support the exercise. Ultimately the subjects are rendered Origami-inspired paper model kits. More »
Branding project for motorsport communications firm, inspired equally by hyper-real experiences and the virtual: data presentation, video games, vicarious experiences. "Visualizing Motorsport". More »
The official website for the pinnacle of international motorcycle racing. A massive undertaking of live coverage pitting a light-weight international website against capturing the richest and most real experience from deeper within the sport than any spectator had ever been. More »
