Brand

Identity and mark development for Adobe Vibe.

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notespark

Notespark is a popular note-taking, syncing, and sharing app for iPhones, iPads, and the web. The brief was short and simple: "We have a solid product but our mark is meh, please make it awesome."

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cs5 desktop

The Adobe / Macromedia merger created a massive product brand and identity strategy challenge: two distinctly different companies became one, with the combined product offering somewhere in the neighborhood of over a hundred unique identities, which all must evolve into a cohesive and functional interoperable system (which in turn must also represent Adobe as a proud parent brand.) As a result, Adobe has the single biggest visually integrated brand system in history.

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CS4 updated and refined the desktop system introduced for the Macromedia-integrated Adobe CS3 era. Visual improvements to the ever-growing system were many - sharper, crisper, brighter - but this release also marked the official yet quietly in-progress introduction of what would become Adobe's new corporate typeface, Clean.

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dentity, logo mark, and icon development for Adobe's AIR (Integrated Runtime). Air is a development and distribution platform melding the unique authoring and functional capabilities of Flash, Flex, and web-based technologies for online and offline applications.

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CS3 was an epic renovation of every Adobe and Macromedia product identity found throughout the desktop. The primary challenges were to develop a system which would successfully merge the Macromedia and Adobe product lines in a way which would tie the product icons together to work side-by-side harmoniously.

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Adobe Illustrator rendering exercise; concept livery illustration featuring one of my favorite brand/package-design identities. The chassis is a LMP-class Courage C60. More »
[ early prototyp brand mark ]

Prototyp is a multi-faceted design exercise which explores sports-prototype racecar engineering. Technical illustration, product design, structural and surface engineering, language-independent instructional design (for an international audience), and ecommerce development support the exercise. Ultimately the subjects are rendered Origami-inspired paper model kits.

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